Digital-first strategy increased revenue by 38%
ABOUT NORTHPEAK OUTDOOR EQUIPMENT
NorthPeak had built a loyal following for premium hiking, camping, and outdoor gear. But rising ad costs, fragmented messaging, and intense competition were slowing growth. They needed a unified digital strategy built around their customers-and measurable business impact.
15+
years in business.
E-commerce
Focused
The Challenge
NorthPeak Outdoor Equipment had built a loyal customer base over fifteen years by manufacturing premium hiking, camping, and outdoor gear. While the company had experienced consistent year-over-year growth, momentum began slowing.
Several issues emerged:
- Paid search costs had increased nearly 40% over three years.
- Social media campaigns generated engagement but little measurable revenue.
- Creative messaging varied across every channel.
- Customer acquisition costs continued rising.
- Existing customers were not purchasing additional products.
- Leadership lacked confidence in marketing attribution because every platform reported different numbers.
The executive team wanted one agency capable of creating a unified strategy instead of managing individual advertising tactics.
Objectives
The engagement focused on six primary business goals:
- Increase online revenue by at least 25%
- Lower customer acquisition costs
- Improve return on advertising spend (ROAS)
- Increase repeat purchases
- Build stronger first-party customer data
- Develop long-term measurement beyond last-click attribution
Our Approach
we rebuilt wornreaks marketing ecosystem around te customer journey wit tour integrated pillars
Audience Intelligence
We built 8 nigh value personas using first-party data, purchase history, and behavioral insights to drive relevance at scale.
Audience Intelligence
We built 8 nigh value personas using first-party data, purchase history, and behavioral insights to drive relevance at scale.
Audience Intelligence
We built 8 nigh value personas using first-party data, purchase history, and behavioral insights to drive relevance at scale.
Audience Intelligence
We built 8 nigh value personas using first-party data, purchase history, and behavioral insights to drive relevance at scale.
“Before partnering with Parli and Co, we were managing campaigns channel by channel without a clear understanding of what was actually driving growth. Their team transformed our marketing into a cohesive, data-driven strategy that connected every touchpoint-from awareness to retention.
Sarah MitchellChief Marketing Officer
Within a year, we saw measurable improvements across revenue, customer acquisition, and brand”
THE RESULTS (12-Months)
38% Increase Revenue
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23% Increase AOV
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31% Decrease CPC
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51% Increase in ROAS
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