About Austin Martin

Austin Martin has spent the last 10+ years helping organizations turn complex marketing data into clear, actionable strategy. His career has centered on measurement, attribution, and analytics, building data solutions that help marketers understand what drives performance and where to invest next.

Before joining Parli & Co. as Head of Data & Measurement, Austin spent nearly 8 years at Orange142, where he led the development of reporting infrastructure, attribution products, and measurement frameworks for tourism and destination marketing organizations across North America. He architected the agency’s foot traffic attribution solution, combining location intelligence with advertising data to measure real-world visitation, and establish longstanding partnerships with premier partners in the data space. 

Most recently, Austin served as a Solutions Engineer at Alation, helping enterprise organizations implement data intelligence platforms. Working with Fortune 500 companies, he advised teams on modern data architecture, knowledge layers, governance, and analytics workflow to drive business outcomes tied to measurable criteria. An experience that further strengthened his belief that technology only creates value when it leads to better decisions.

At Parli & Co., Austin focuses on building measurement strategies that move beyond just reporting to drive continuous optimization. Be it destination analytics, influencer marketing, or web analytics, his philosophy is simple: every marketing investment should produce measurable outcomes, and every insight should lead to action. 

Outside of work, Austin is an avid multi-instrumentalist, painter, and freelance writer for indie board games & tabletop RPG’s. Austin currently resides in Colorado Springs, CO with his wife Lexi and their dog Gaia.